Advertising 8th edition

ISBN:0132224151

ISBN13:9780132224154

Publisher:Prentice Hall

Authors:Sandra E. Moriarty, Sandra Moriarty, Nancy Mitchell, Nancy D Mitchell, William Wells, William D. Wells

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Advertising Description

Advertising 8 Edition Moriarty teaches students about effective marketing. The text covers the foundations of advertising, planning and strategy, effective advertising media, creating effective messages, as well as integration and evaluation. For advertising professionals and business students concentrating in marketing or advertising.
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